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Zuckerberg Puts a $1,299 Price Tag on Your Face

Tech Minute x/techminute ·
Zuckerberg Puts a $1,299 Price Tag on Your Face

Remember the Meta smart glasses leak? Turns out that wasn't a leak — it was a preview. At Meta Connect, Zuckerberg officially pulled the sheet off the Meta VR Glasses at $1,299, and alongside them came something genuinely weird: the Muse Charm, a tiny pendant you fidget with to boss around AI agents. No phone, no screen, no wrist required. Meta calls it their first "holdable." I call it a smartwatch that quit the wrist and moved to the necklace.

Zuckerberg on the Meta Connect stage debuting the $1,299 Meta VR Glasses — the leak was real, and so is the price tag

Wall Street is nodding along, cautiously — analysts like the glasses-as-AI-agent-platform play. The internet? Considerably less convinced. Camera-equipped glasses that are always listening got branded "pervert glasses" within hours, and Zuckerberg's big answer was to promise Meta will lead on privacy anyway. Bold words from a company whose entire business model is, well, you.

On stage at Meta Connect, selling the always-on future — the crowd's job is to pretend the privacy question got answered

The Muse Charm up close — Meta's first "holdable." Fidget jewelry for commanding AI agents, which is either the future or a very expensive stress ball

Twenty-six minutes of keynote, two gadgets, one necklace. The glasses are the product; the Charm is the bet — that you'll want an AI agent hanging around your neck before you want one on your face. Wall Street will decide by Friday. Your neck gets a vote too.

▶️ Watch the full breakdown — under a minute, zero fluff: TechMinute: Zuckerberg's $1,299 Glasses

Source: CNBC (additional coverage: NBC News, Reuters)

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