Top 10 Online Marketplaces in Canada (2026)

Key Takeaways

• Canada's e-commerce market was valued at US$41.79 billion in 2025 and is estimated to grow to US$66.89 billion by 2030, according to the U.S. International Trade Administration (trade.gov, 2026).[1]
• A separate Mordor Intelligence report puts Canada's e-commerce market at USD 45.66 billion in 2026, growing at a 9.27% CAGR to USD 71.04 billion by 2031.[2]
• Amazon is the world's largest online retailer with over $400 billion in web sales and over $650 billion in GMV (Digital Commerce 360).[3]
• Etsy Canada charges a 6.5% transaction fee plus $0.20 listing and 3% + CA$0.25 payment processing — roughly 10% all-in on a standard sale before advertising.[8][9][10]
• Walmart's third-party marketplace GMV grew a record 50% in the quarter ending April 2026 while its seller base grew 32% year over year (Walmart Marketplace 2026).[12]
• Kijiji charges zero selling fees on standard listings and draws 16M+ unique monthly visitors for 1 billion page views per month (Refinder).[20][21]

The answer in 30 seconds: If you can only pick one place to sell in Canada, Amazon.ca wins on traffic and fulfillment. If you can only afford a 10% fee, Etsy Canada wins on handmade margin. If you can only afford $0, Kijiji wins on cost. The table below ranks the 10 marketplaces Canadian sellers actually use in 2026 by traffic, fee, and best use — with the exact referral percentages so you can price before you list.

The Canadian e-commerce backdrop: why marketplace choice is the strategy

Canada's online market is large and still growing fast. The U.S. International Trade Administration puts Canada's e-commerce market at US$41.79 billion in 2025, with growth projected to US$66.89 billion by 2030.[1] Mordor Intelligence's separate 2026 estimate is USD 45.66 billion, growing at 9.27% CAGR to USD 71.04 billion by 2031 — the two firms use different scopes, but both describe a market compounding near double digits.[2] Statistics Canada tracks monthly retail e-commerce sales in its official table 20-10-0056-03, the series most Canadian operators cite for the online share trend.[23]

Globally, the marketplace model has concentrated. Amazon is the world's largest online retailer with over $400 billion in web sales and over $650 billion in GMV per Digital Commerce 360.[3] In the U.S. GMV ranking for 2026, Amazon leads at $300B, followed by eBay at $39B, Temu at $22B, TikTok Shop at $15B, and Walmart at $15B (Nova Analytics).[4] Those U.S. figures are labeled American market context, but they explain why Canadian sellers treat Amazon.ca, Etsy Canada, and eBay.ca as the default discovery layer. Printful's 2026 ranking of the top Canadian marketplaces lists the same core six: Amazon.ca, Etsy Canada, Kijiji, Facebook Marketplace, eBay.ca, and Walmart Canada Marketplace — in that order.[11]

The choice that matters is not "which marketplace is biggest" but "which fee structure survives your product margin." Handmade goods drown under a 15% referral fee plus advertising. Commodity electronics need Prime-ready traffic to move at all. Used goods thrive where the selling fee is $0. The ranking below scores all three.

The Top 10 — ranked for Canadian sellers in 2026

Ranking logic: Canadian traffic + seller suitability (not global revenue alone). Fees are the published 2026 rates; see the fee table after for side-by-side math.

#	Marketplace	Best for	Why it ranks here
1	Amazon.ca	Everything — scale, brands, FBA	Largest traffic pool; no 2026 Canada fee increase announced; Prime fulfillment drives conversion.[5][6]
2	Etsy Canada	Handmade, vintage, custom	6.5% transaction fee; Canadian buyer intent; no monthly fee on basic shops.[8][9]
3	Kijiji	Used, local, services, autos	16M+ monthly visitors; $0 standard selling fee; Canada's classifieds default.[20][21]
4	Facebook Marketplace	Local pickup, casual resell	Zero commission on local pickup; huge Canadian social reach.
5	eBay.ca	Collectibles, niche, cross-border	2.5%–15.3% final value fee range by category; eBay global auctions + Buy It Now.[15][16]
6	Walmart Canada Marketplace	Mainstream retail brands	GMV +50% in April 2026 quarter, sellers +32% YoY; Walmart.ca trust and shipping reach.[12]
7	Best Buy Canada Marketplace	Consumer electronics	$29.99 CAD/month + category commission; curated sellers on BestBuy.ca.[17][18]
8	Temu (CA)	Ultra-low-price, high-volume	US$22B GMV context [4]; Canadian presence growing — test carefully on returns.
9	TikTok Shop Canada	Discovery-led, viral products	US$15B GMV context [4]; strong for demo-driven categories.
10	Shopify-collab / Canadian verticals (e.g., Well.ca, Canadian Tire services)	Niche wellness/outdoor	Curated, application-based; pick only if your category matches the retailer's customer.

eBay's scale signal: eBay reported US$3.13 billion in net sales revenue in Q2 2026 (Statista).[14] Kijiji's scale signal: platform revenue of $24.9 million in 2026 built on a no-inventory model[22] — small revenue, enormous classifieds reach.

The fee table: what each marketplace actually takes

This is the table to screenshot before you price a product. Amazon.ca's published Canada pricing charges 15% on the portion of the sale up to CAD $100.00 and 8% on any portion above CAD $100.00.[5] Amazon confirmed no increases to Canada referral and Fulfilment by Amazon fees for 2026.[6] Third-party 2026 fee trackers place Amazon referral fees across categories in a 6%–45% range, with most between 8% and 15%.[7]

Marketplace	Headline fee (2026)	Monthly fee	Hidden costs to budget
Amazon.ca	15% ≤ CAD $100; 8% > CAD $100[5]	Individual/Professional plans apply	FBA fulfillment, storage, ads — referral is only the first cut.[7]
Etsy Canada	6.5% transaction + $0.20 listing + 3% + CA$0.25 processing[8][9]	None basic	Offsite Ads 15% (12% over threshold)[10]; ads optional but competitive.
Kijiji	$0 standard selling fee[21]	None	Promoted listings $5–$30+[20]; no checkout protection.
Facebook Marketplace	$0 on local pickup sales	None	Shipping/protection fees apply only if you use managed shipping.
eBay.ca	2.5%–15.3% final value fee by category[15]	None basic	Promoted listings add %; US/Canada international fee 1.8% on some sales[3-cat].
Walmart Marketplace	15% in most categories; 6%–20% range (US schedule)[13]	None	Verify Walmart Canada rates in the seller portal at application.
Best Buy Canada	Category commission, community-reported 10%–15%[19]	$29.99 CAD/month[17][18]	Setup fee CAD 29.99[18] (ChannelEngine).

Etsy's math is worth spelling out because sellers consistently undercount it. On a standard Canadian sale you pay the $0.20 listing fee, the 6.5% transaction fee on item price plus seller-charged shipping,[8] and 3% + CA$0.25 payment processing.[9] QuickSync's 2026 worked example compresses that stack to "call it 10%" before ads, with Offsite Ads adding 15% (12% over threshold).[10] A C$50 sale therefore keeps roughly C$45 before product cost if you skip Offsite Ads — and closer to C$37.50 with them. Price accordingly.

Which marketplace should YOU list on first?

Start on Amazon.ca if: you sell repeatable, shippable products in categories with an 8%–15% referral band and can handle FBA or standardized shipping. No 2026 Canada fee hike was announced[6], and Amazon's global traffic — $650B+ GMV[3] — is the only place you can buy discovery at scale. Budget referral + fulfillment + ads as one combined take rate, not three line items.

Start on Etsy Canada if: your product is handmade, vintage, personalized, or print-on-demand. The ~10% standard take[10] is survivable on 60%+ gross-margin crafts, and Canadian buyers come to Etsy searching for exactly that. Do not list commodity electronics here — you will pay Etsy fees for traffic that already converts on Amazon.

Start on Kijiji if: you sell used goods, local services, vehicles, or real estate. $0 standard selling fee[21] and 16M+ monthly visitors[20] make it the best margin marketplace in Canada for local inventory. Promoted listings at $5–$30+[20] are your only optional spend. Accept that there is no checkout protection — cash, e-transfer, and pickup are the trust model.

Add Walmart Canada Marketplace as your second channel if: you have a brand with UPCs and inventory depth. GMV +50% and sellers +32%[12] signal real buyer momentum, but verify your category referral in the Walmart Canada seller portal before you commit — the published 15%-most-categories schedule[13] is the U.S. marketplace and is labeled as such here.

Add eBay.ca if: you sell collectibles, vintage, or niche electronics. The 2.5%–15.3% range[15] rewards categories at the low end, and eBay's global buyer pool (Q2 2026 net sales US$3.13B[14]) reaches U.S. buyers you cannot reach on Amazon.ca alone.

The traps that kill Canadian marketplace margins

Fee stacking. Amazon's referral is not your total cost. The 2026 category range of 6%–45%[7] sits on top of fulfillment, storage, and advertising. Printify's and Feedvisor's 2026 tables both warn that the referral band is the floor, not the ceiling. Model the full stack per SKU before you scale.

Etsy ads creep. The base stack is ~10%[10]; Offsite Ads at 15%[10] and the 20%–30% all-in range Marmalead reports when ads are enabled[9] turn a craft margin into a loss. Either price for them or do not enroll.

The Walmart Canada verification gap. No verified Walmart Canada referral percentage surfaced in the 2026 sources — the 15%-most-categories figure is Walmart's U.S. marketplace schedule.[13] Do not price Walmart Canada off U.S. numbers; confirm in the seller portal and treat this article's Walmart row as a placeholder until you do.

Kijiji's missing protection. $0 fee[21] means $0 platform accountability. Meet in public, verify e-transfers before release, and never ship to a stranger from a classifieds listing.

How to pick: the 3-question test

1. Is it handmade, vintage, or custom? → Etsy Canada first. The 6.5% + processing stack[8][9] is built for your margin.
2. Is it shippable, repeatable, and catalog-friendly? → Amazon.ca first. Accept the 15%/8% Canada referral[5] and model the FBA stack.
3. Is it local, used, or a service? → Kijiji + Facebook Marketplace first. $0 selling fee[21] beats every commission on this page for pickup sales.

Most successful Canadian sellers run two marketplaces, not ten: one traffic engine (Amazon.ca or Kijiji) and one margin engine (Etsy or Facebook pickup). The other eight on this list are expansion plays, not starting lines.

🏁 THE VERDICT

Amazon.ca for traffic, Etsy Canada for margin, Kijiji for $0 local sales — pick by product, not by hype. The biggest Canadian marketplace dollar pool (US$41.79B in 2025[1]) flows through Amazon, but the most survivable fee for a small maker is Etsy's ~10% stack[10]. Start on the one that matches your product type, price to the fee table above, and verify Walmart Canada rates in the seller portal before scaling there. Your one next step: pick your first marketplace this week and run the C$50 worked example against your real product cost.

Verify seller fees and GST/HST collection rules with your accountant and the marketplace seller portal before listing — fee schedules change by category and province.

Frequently Asked Questions

What is the biggest online marketplace in Canada in 2026? By seller traffic and the Canadian ranking, Amazon.ca is the largest marketplace to sell on, followed by Etsy Canada and Kijiji. Canada's e-commerce market was US$41.79 billion in 2025 (trade.gov), and Amazon globally handles over $650 billion in GMV (Digital Commerce 360).

How much does Etsy Canada take per sale? On a standard Canadian sale, Etsy takes a $0.20 listing fee, a 6.5% transaction fee on the sale plus seller-charged shipping, and 3% + CA$0.25 payment processing — roughly 10% all-in before ads. Offsite Ads add 15% (12% over threshold).

What does Amazon.ca charge sellers? Amazon.ca referral fees are 15% on the portion of the sale up to CAD $100.00 and 8% on any portion above CAD $100.00. Amazon announced no increases to Canada referral and Fulfilment by Amazon fees for 2026.

Is selling on Kijiji free? Yes — Kijiji charges zero selling fees for standard listings, with 16M+ unique monthly visitors. Optional promoted listings cost $5–$30+ depending on category and duration.

What does Best Buy Canada Marketplace cost? Best Buy Canada charges $29.99 CAD per month plus a commission that varies by product category. ChannelEngine also lists a CAD 29.99 setup fee for the Canadian marketplace.

📚 SOURCES

1. trade.gov — Canada eCommerce (US$41.79B 2025 → US$66.89B 2030): https://www.trade.gov/country-commercial-guides/canada-ecommerce
2. Mordor Intelligence — Canada E-commerce Market (USD 45.66B 2026, 9.27% CAGR): https://www.mordorintelligence.com/industry-reports/canada-ecommerce-market
3. Digital Commerce 360 — Amazon facts ($400B+ web sales, $650B+ GMV): https://www.digitalcommerce360.com/amazon-ecommerce-facts-and-statistics/
4. Nova Analytics — Top 10 US E-Commerce Marketplaces 2026 (Amazon $300B, eBay $39B): https://novadata.io/resources/news/top-ecommerce-marketplaces-2026
5. Amazon.ca — Sell on Amazon, How pricing works (15% / 8% CAD bands): https://sell.amazon.ca/pricing
6. Amazon Seller Forums — 2026 Updates to Canada referral and FBA fees (no increases): https://sellercentral.amazon.ca/seller-forums/discussions/t/a9383e96-87ef-484e-bbe7-cc07584331bb
7. Printify — Amazon seller fees 2026 (6%–45%, most 8%–15%): https://printify.com/blog/amazon-seller-fees/
8. Etsy — Fees & Payments Policy + Fees and Taxes help (6.5% transaction): https://www.etsy.com/legal/fees/ · https://help.etsy.com/hc/en-us/articles/115014483627
9. Marmalead — Etsy Fees Explained 2026 (CA 3% + CA$0.25; 20–30% range): https://blog.marmalead.com/etsy-fees-explained/
10. QuickSync — Etsy fees in 2026 ($0.20 + 6.5% + ~3%; "call it 10%"; Offsite 15%): https://quicksync.pro/blog/etsy-fees/
11. Printful — Top 7 online marketplaces Canada 2026 (ranking Amazon.ca, Etsy, Kijiji...): https://www.printful.com/ca/blog/best-online-marketplaces
12. RiiThink — Walmart Marketplace in 2026 (GMV +50%, sellers +32% YoY): https://riithink.com/riisearch-blog/walmart-marketplace-for-brands/
13. AdBrew — Walmart Marketplace Fees 2026 (15% most categories, 6%–20%, US schedule): https://adbrew.io/blog/walmart-marketplace-fees
14. Statista — Online marketplaces topic (eBay Q2 2026 net sales US$3.13B): https://www.statista.com/topics/4827/online-marketplaces/
15. eBay Seller Center — Seller fees (final value fee 2.5%–15.3%): https://www.ebay.com/sellercenter/selling/start-selling-on-ebay/seller-fees
16. eBay Canada Seller Centre — Final value fee changes Jan 2025: https://www.ebay.ca/sellercentre/resources/seller-updates/2025-january/final-value-fees
17. Best Buy Canada — Become a Best Buy Marketplace Seller ($29.99 CAD/month + commission): https://www.bestbuy.ca/en-ca/about/become-best-buy-marketplace-seller/blt43e4dfa6322101fa
18. ChannelEngine — Best Buy Canada marketplace guide (setup CAD 29.99 + monthly CAD 29.99): https://support.channelengine.com/hc/en-us/articles/8760036476189-Best-Buy-Canada-marketplace-guide
19. Reddit r/ecommerce — Best Buy Marketplace Canada fees (community, 10–15%): https://www.reddit.com/r/ecommerce/comments/1mxxy15/bestbuy_marketplace_canada_fees/
20. Refinder.ca — Kijiji seller fees & review (16M+ visitors, promoted $5–$30+): https://refinder.ca/platforms/kijiji
21. Amazedeals.ca — What sells best on Kijiji Canada 2026 (zero selling fees): https://amazedeals.ca/blogs/reseller-resources/what-sells-best-on-kijiji-canada-for-resellers
22. LinkedIn — How to Build a Classified App Like Kijiji in 2026 (Kijiji $24.9M revenue): https://www.linkedin.com/pulse/how-build-online-classified-app-like-kijiji-2026-complete-bzyuc
23. Statistics Canada — Monthly retail trade e-commerce sales (table 20-10-0056-03): https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2010005603

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