Apple's September 9 event is four days out and the leaks have already eaten the keynote. Wednesday morning at 10 a.m. Pacific, Apple takes the wraps off the iPhone 18 Pro lineup — and, for the first time ever, the iPhone Ultra, its first foldable. Two screens, one very famous crease joke, and pricing that's rumored to land well north of two grand. Your wallet felt that, didn't it.
The 18 Pro family lined up ahead of Wednesday's curtain-lift — that's a lot of upgrade pressure aimed directly at your perfectly functional current phone.
Scenes like this Fifth Avenue launch day are exactly what Apple's expecting again — the leaked roadmap already teases a bigger foldable and its "biggest overhaul" for next year.
The iPhone Ultra concept: one device, two displays, and a rumor mill that never sleeps. Foldable phones used to be a Samsung flex. Now Apple's bringing its own — fashionably late, premium-priced, as tradition demands.
And the catch: the Washington Post reports memory-chip costs — the same AI buildout inflating everything else — are about to push iPhone prices up across the board. So if your battery's already begging for mercy, buy before Wednesday, not after.
The video below runs hook to CTA in under a minute — leaks, price math, and the foldable verdict.
Source: MacRumors
Image source: MacRumors / Washington Post / 9to5Mac
