Roku made its fortune on $30 sticks living inside everyone else's televisions. Now it's selling the whole television — and its first-ever OLED, the Pro Series, starts at $999. That's not a streaming-stick price. That's a swing at Samsung and LG's kneecaps.
The purple home screen, now shipped with the furniture it lives on. The Pro Series runs Roku OS on a 120Hz panel with Dolby Vision.
The spec sheet reads like a proper living-room threat: 120Hz, four HDMI 2.1 ports, Dolby Vision, HDR10+, and auto low-latency mode for gaming. On sale right now.
The bet in one image: pick your next TV for its menu, not just its panel.
And honestly? It's not a crazy bet. Roku's interface is the reason most people know the brand. Undercutting comparable OLEDs by hundreds of dollars flips the usual brand-tax math on its head. If the panel holds up, the big names just lost the "but our software is better" argument for good.
Watch the full breakdown:
▶ TechMinute: Roku's first OLED TVs — the $999 shot at Samsung and LG
Source: The Verge
