Costco just lit a match under the TV market. Their exclusive Hisense QD7 Series — quantum dot panel, game mode that actually keeps up, the whole package — starts at $280 for a 55-inch during the Labor Day window. Members only, which is Costco's whole personality, honestly.
This is what a TV price war looks like when the biggest panel maker on Earth decides to play.

Quantum dot color and a game mode that doesn't lag — for less than the cost of a night out.

Hisense shipped more giant screens than anyone — over half the planet's 100-inch-plus panels.

Game day's coming. Your living room better be ready — and at $280, it can be.
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Source: USA Today{:target="_blank" rel="noopener"}