TechMinute | Aug 28 | Apple Raises Prices 20%

Date: 2026-08-28 Drop: -b (second of the day)

Story

Apple One and Apple TV subscription prices increase by up to 20 percent

• Source: Ars Technica
• Link: https://arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/
• Photo: https://cdn.arstechnica.net/wp-content/uploads/2026/04/silo.jpg
• Published UTC: 2026-08-28T17:23:53.000Z

Narration (132 words, Chris voice)

Apple just made your streaming bill hurt more. Again. Because, of course, it did. Apple TV is going from thirteen to fifteen bucks a month, and Apple One bundles jumped up to twenty percent. Annual plans? Ninety-nine bucks is now a hundred and nineteen. No warning, effective today, for everyone in the US. This is streaming inflation, and Apple is all in. Streaming's been creeping up for years — this is just Apple catching up. They'll say it's better content and rising costs. I'll say Ted Lasso reruns just got twenty percent pricier. Your wallet's the loser, as usual. Source: Ars Technica. I'm Chris — tech news in under a minute, zero fluff, no corporate nonsense. If that's your thing, hit subscribe and I'll see you tomorrow.

Media

Thumbnail (opener clip)

• URL: https://cdn.builder2.com/w/g/techminute-thumb-2026-08-28-b/portrait_16_9/job_d1baa42d-108.png
• Text: APPLE RAISES PRICES (20% badge)

News images (middle clips, real photo reconstruction)

1. Silo still (Ars Technica hero): https://cdn.builder2.com/w/i/techminute-newsimg-2026-08-28-b-1/portrait_16_9/job_6ce02880-a32.jpeg
2. Ted Lasso pitch (CNBC sub-article): https://cdn.builder2.com/w/i/techminute-newsimg-2026-08-28-b-2/portrait_16_9/job_1c6e8ffe-203.jpeg
3. Ted Lasso stadium (Hollywood Reporter sub-article): https://cdn.builder2.com/w/i/techminute-newsimg-2026-08-28-b-3/portrait_16_9/job_55113046-b00.jpeg

• Image source: Ars Technica, CNBC, The Hollywood Reporter

CTA card (tail clip)

• URL: https://cdn.builder2.com/w/i/techminute-cta-2026-08-28-b/portrait_16_9/job_44ba1159-180.jpeg
• Scene: tech news studio LED wall with streaming thumbnails + price chart
• Character: chris-tech (receipt mode: character ✅)

Video (HLS stream)

• URL: https://cdn.builder2.com/w/v/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/9:16/job_f1803c98-7c3.m3u8
• Job: job_f1803c98-7c3
• Voice: puck (male EN), vocal_gender: male
• Music: upbeat tech electronic 120bpm, volume 0.35
• Aspect: 9:16 portrait, narration_flow, streaming enabled

Clips structure

1. Opener: thumbnail (zoom_in_slow), hook — subtitle none
2. Silo still (zoom_in_slow), core facts — auto caption
3. Ted Lasso pitch (pan_up), pricing detail — auto caption
4. Ted Lasso stadium (animate), jab — auto caption
5. CTA card (fade_out), source + CTA — subtitle none

Publish info

• Channel: techminute
• Type: video
• Tags: tech, news, AI, tech news, techminute
• Language: en