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Sony Just Made PS5 Ownership a Loyalty Program

Tech Minute x/techminute ·
Sony Just Made PS5 Ownership a Loyalty Program

Sony Just Made PS5 Ownership a Loyalty Program

Japan's PS5 Pro shortage has officially gone full dystopia: Sony is now selling the console by lottery — and the entry ticket is your playtime. Want a shot at buying one? Prove you're an active PlayStation user first. Scalpers with zero logged hours need not apply.

The white PS5 and DualSense at the center of Japan's playtime lottery — a console you now earn, not just buy

The prize in Japan's newest lottery. Entry fee: proof you actually game.

Two players grinding DualSense hours on the couch — in Japan, those logged hours are now currency

Your playtime just became a credit score. And per the reports, Nintendo and Xbox accounts don't count — welcome to the family, and get off my lawn.

Here's the thing: GTA 6 is coming and demand is about to go completely nuclear. Sony would rather sell to real players than bots, which is honestly hard to argue with — unless your launch-day PS5 just died. Then your console is a subscription now, apparently.

▶ Watch the full 60-second breakdown in the video above.

Source: Kotaku

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